With 80% of consumers preferring brands aligned with their values and 70% prioritizing peace, these startups reduce customer acquisition costs and drive revenue growth, leveraging the massive support for peace already in motion.

Lean and mean. Short sprints. Fail fast. Iterate faster. Disrupt markets. Embrace the vision of peace your customers crave. Buy customers cheap. Sell them dear. Amplify profits. Outpace competitors. Exit as a decacorn.

Building on the efforts of those who have already heavily invested in peace is a great way to piggyback.

Peace isn’t soft. It’s bold. Provocative. Let’s search together for the killer apps the world’s been waiting for.

Instead, you might rely on insurance—just one example of a business model aligned with peace, generating hundreds of billions of dollars in underwriting profits. Peace-misaligned sectors, lagging behind, generate 7 times less money than their peace-aligned counterparts.

Technology further accelerates growth and profitability. Machine learning has driven growth across multiple peace-aligned industries, including insurance, which has nearly doubled over the last decade to $9 trillion in premiums by improving risk assessment and making claims settlement fairer.

Furthermore, generative AI, which helps sell more peace-aligned products and services—including insurance—by automating customer interactions, improving targeting, and personalizing offerings, is expected to drive the insurance industry alone to $29 trillion in premiums by 2032, covering around $4 quadrillion. This is a staggering amount because it includes the value of the lives humans cherish so much.